We are still actively working on the spam issue.
User:Kwantics
"Branded Voice" for your customer interaction channels through AI-Powered Speech Synthesis
One of the most crucial factors for a company to digitally transform the customer experience is that they have to develop and begin embracing Artificial intelligence plus digital voice. If the company lacks a brand voice, the company is likely to vanish out of the competitive market very soon. Brand voice is the source through which the company shares its motivations, careers, value systems, and goals. We’re all aware of the fact that voice, no doubt, is the most natural and most effortless form of human-machine interaction. Therefore the company’s brand voice is the way by which the connection with the customers can be maintained. A company can produce a successful brand voice only when there is a greater engaging connection or bonding between the audience and the company.
To be assured about creating a brand voice to increase your company’s interaction channels, you must know what a brand voice is. A brand voice defines your brand’s style of communication, i.e. brand voice teaches you how to seamlessly talk and interact with your customers. Effective communication doesn’t only mean uttering words but uttering meaningful words or sentences, and that is what exactly brand voice does, it is created for the company’s targeted audience, projecting the company’s values and persona in its kind. The style of a brand is reflected in the brand voice, with different methods of projection like it can either be in an authoritative way or a fun way, either in an intellectual way or an ominous method, it all depends and varies from company’s needs plus customer demands.
Brand voice helps the company to communicate with its customer base in a friendly and interactive manner. It aims at promoting the company and also helping create an emotional attachment with its customers. There are multiple methods, platforms, and avenues to spread brand voice among the customers helping to have a better reach at the company, like press releases, email, websites, and social media platforms, ads, copy-pasting, and packaging. The voice you select for your brand will depend on the trust of your customers. To provide voice options for your brand, you can choose among the most used options- artificial intelligence (AI) voices and human voices, with specific pros and cons for both the categories.
· Synthetic voice-
The artificially produced version of human speech is known as synthetic voice or text-to-speech (TTS). Being just another form of information output speech synthesis is where the computer reads out loud to you words/sentences in either simulated or a real voice, which has been played through the speaker of the device. The creation of synthetic voice is done in three phases- The first being text to words, then followed by words to phonemes, and then finally converting phonemes to sound. After the synthetic voice has been successfully produced it can be implemented on multiple software or hardware devices like E-Book reader, Google Home, Amazon Echo, smartphones, tablets, PCs, etc.
People are opting for more synthetic voices because of their cheap availability on any search engine, where they can be accessed for free. One just needs to select the text-to-speech tool and then one can hear the words easily. Synthetic voice is very quickly accessible, and hardly would you find the robotic resemblance.
As the cons go, some people tend to find a synthetic voice to be very unrealistic due to their robotic voice quality, This voice quality, however, differs from brand to brand with varying intensity and pitches. People also tend to find a synthetic voice to be unoriginal at times due to the multiple availabilities of cheap speech synthesizers, for which quality becomes a matter of fact for most.
· AI Voice- Another type of synthetic voice is artificial intelligence or AI voice which operates differently than synthetic voice as it uses deep learning to enhance written text into audible human-sounding speech for the ear. AI Voice companies use algorithms and are based on machine learning methods, to produce text-to-speech sounding speech synthesizer. They are also task-oriented actions based on data representations to create audio. Renowned brands like Burger King, Tide, Campbell, Whirlpool, and Nestle, etc. have adopted the latest Alexa skills and Google action technology to upgrade their AI Voice systems.
Most of the platforms like Voysis or Voicery today prefer to use the AI Voice system for they offer complete control over a unique voice that has been specifically made to suit the brand. Therefore AI Voice offers you authenticate ownership over the voice and doesn’t have to worry about it being copied or stolen by others. Due to limited low costs, AI Voice systems are very popular in the market. And finally, the instant production of AI voice interpretation at the click of a button fetches you any content without investing heavy input.
Many AI Voice users have however complained of inauthenticity and ethical issues related to the robotic voice process, which is disrupting and irritating at times compared to human communication. Therefore no matter how much one tries AI Voice like synthetic voice cannot be replaced with a human voice, as there always underlies a robotic tone, which has a high chance of getting detected by customers. At times the delivery, speech, tone, and pitch of the robotic AI Voice fail to match the clarity of human voice, and this might be a serious glitch for the companies at times.
Speech synthesis is a complex technology for sure, but it’s very user friendly when it comes to implementation. Popular and high-tech organizations like Kwantics have come up with AI-powered speech synthesis solutions which are known for their accuracy and agility. Kwantics not only helps you with cloud or on-premise deployment but also helps organizations develop data-based insights for making informed decisions. The idea is to have an outlook for AI as a facilitator. If you are looking for natural voice solutions for taking your brand’s customer experience to the next level, choose speech synthesis.
